Award-winning hip-hop artist Sjava released the sentimental music video for his latest single Umama on Thurday, 28 February 2019.
Taken off his second studio album, Umqhele, the Ambitiouz Entertainment member dedicates the project to his mother. The single, which was released in late 2018, proved to be highly successful, debuting at number 1 on the Top 100 Chart in South Africa. The music video follows suit, appearing in the top 10 of the South African trending list on YouTube, with over one hundred and seventy thousand views in the first weekend of its release.
The music video takes viewers on a journey back to rural KwaZulu-Natal, where Sjava’s mother resides. It shows the house that the singer renovated for his mother as well as the loving community that raised him. The authentic and sentimental visuals feature the artist’s mother and the elders of his community who have played a monumental part in his life.
Watch the Umama music video below.