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State challenges celebrities and influencers to endorse vaccination

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The state has challenged local celebrities and influencers to endorse being vaccinated, in order to encourage the public to continue registering for the vaccine.

The South African Government took to Twitter on Thursday, 27 May 2021, to encourage celebrities and influencers to use their platforms to encourage the public to register for vaccination. The matter was reportedly highlighted during the state’s engagement with the youth in an interactive discussion on Wednesday, 26 May 2021.

The statement read, “Government Communication and Information System (GCIS) led the virtual session under the theme: SA Youth’s Facts on Vaccination: A shared Responsibility.” During the discussion, it was highlighted that vaccine registration and COVID-19 safety messaging might not reach the youth due to a lack of the use of appropriate channels.

Department of Sport, Arts and Culture Spokesperson, Masechaba Khumalo was quoted as endorsing the idea by stating, “Young people are most likely to listen to celebrities and influencers, and we can make use of them to send out the message.” This was after one of the participants reportedly stated, “We can fight coronavirus through comedy or storytelling, while having fun.”

See the post below.

Sabelo Makhubo
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