According to the GCEO, Madoda Mxakwe, the SABC recorded a profit in April for the first time in five years.
Michael Markovitz took to Twitter on Monday, 31 May 2021, to share a post celebrating the feat achieved by the South African Broadcasting Corporation (SABC). The post also quoted the words of the public broadcaster’s Group Chief Executive Officer, (GCEO) Madoda Mxakwe, who reported on the profit made by the broadcaster in April 2021.
The post quoted Mxakwe as reporting that the public broadcaster recorded a profit of R43 million in the month of April 2021. This is the first to reflect positively in the past five years. The post also served to affirm that the SABC is headed in the right direction, despite its recent tumultuous times.
Another matter that Markovitz’ post highlighted was the efforts of the SABC News department. He stated, “On News, we retained our leading position on satellite channels ahead of our competitors. On free-to-air channels SABC News maintained its 80 [percent] contribution to top 10 news broadcasts.”
See the post below.
#SABC GCEO Mxakwe: "For 1st time in 5 yrs SABC has reported a profit in month of April (R43m)…On News, we retained our leading position on satellite channels ahead of our competitors. On free-to-air channels @SABCNews maintained its 80% contribution to top 10 news broadcasts."
— Michael Markovitz (@mmarkovitz) May 31, 2021
Sabelo Makhubo
s.makhubo@politicalanalysis.co.za