SAB has continued to reiterate its call to have the government lift the total alcohol ban, with the brewery highlighting that there will be more job losses.
South African Breweries (SAB) took to Twitter on Saturday, 16 January 2021, to continue its call for the government to reconsider the total alcohol ban in the country amid the COVID-19 pandemic. The ban was reintroduced to prevent hospitals from having an influx of casualties due to alcohol-related incidents and traumas.
SAB, since the reintroduction of a total alcohol ban, has been trying various tactics to have the ban lifted, including taking legal against the state and hiring influencers to gain the public’s support. The initial tactics appear to have not worked, as the legal matter has yet to be settled and the influencer campaign has been abandoned.
However, the current strategies employed by SAB have started to tilt the scales. Firstly, the company has highlighted that there will be minimal excise tax for the government to collect if the alcohol ban continues. Secondly, the brewery is beginning to pull out some of its investment funds from various projects, such as the study into the pandemic and finding a solution.
During the initial hard lockdown, the company admitted to having retrenched over 165 000 employees. As such, should the ban continue, more jobs will be lost during the continued alcohol ban.
See the post below.
With no trade allowed, 165 000 families have already lost their income. We believe there are responsible ways to ensure we can save lives and livelihoods with limited trading days, hours and channels. #ResponsibleTogether pic.twitter.com/6yO1knWEjN
— SABreweries (@SABreweries) January 16, 2021