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SAB highlights impact of alcohol ban on livelihoods

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SAB has continued campaigning to have the alcohol ban lifted in the country, as other alcohol companies have reportedly started laying off more workers.

South African Breweries (SAB) took to Twitter on Tuesday, 19 January 2021, to highlight the impact of the ongoing alcohol ban in the country. President Cyril Ramaphosa is expected to provide another lockdown update in the coming weeks, as the current restrictions are set to be in place until mid-February.

The alcohol industry, which is one of the biggest employers in the country, is currently opposing the restrictions and alcohol ban. SAB recently withdrew an estimated R2.5 billion investment into the country, and Heineken South Africa has reportedly started with retrenchments.

SAB stated, “When we stop trading, livelihoods of over one million people are at risk. Let’s help keep the doors of small businesses open. We support strict regulations, trading days and hours and channels to where alcohol can be sold. We have an even greater obligation to be responsible together.”

See the post below.

Sabelo Makhubo
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