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Planet Fitness study: Americans prefer personality, not a great body

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Planet Fitness study: Americans prefer personality, not a great body

Planet Fitness commissioned a study that revealed adult Americans prefer a great personality to a great body.

A statement released by the company on 5 February, says the study conducted by Kelton Global, revealed that “found that people’s perspectives on love actually go far beyond “skin-deep,” with more than nine in ten (92 percent) preferring a partner with a great personality over a great body.”

Findings also showed that 81 percent seek a man or woman with a good personality, followed closely by sense of humor (76 percent), positive attitude (73 percent) and open-mindedness (62 percent); coincidentally, many also hope that prospective mates value those exact same qualities in the exact same order when roles are reversed.

The study, which was conducted online with 1005 respondents, and a 3.1% margin of error, also revealed, according to Planet Fitness, that “social media continues to play a major role in all of our lives, one-in-three are open to meeting that special someone at the gym (30 percent) rather than online (29 percent), at a bar (26 percent) or through a dating app (25 percent).”

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