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Nigeria’s Next Generation Artistes forms campaign to drive voters to polls

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Nigeria’s Next Generation Artistes under the auspices of “The alternative music scene in Nigeria” has said that it would mobilise young Nigerian voters to ensure they actively participate in the forthcoming general elections.

The group said in Abuja on Wednesday, 9 January 2019, that it could achieve its target in collaboration with Ford Foundation and The Election Network (TEN), in the mobilisation popularly known as “#Naijaistheparty campaign”.

Noble Igwe, lead Influencer of the campaign, said that music and dance talents, including Lady Donli and Tomi Thomas, would be paraded during the campaign.

Other artistes to boost the campaign also known as “The alternative movement” are Jessica Bongos, Cheso, Keren Happuch, Biehkay, Powei, TRPLE.V, Ted, SK, Zila, Psycho and The Virals music band.

“Known for their strong and independent identity, the talents would use the irreverent approach that is characteristic of the millennial generation to get them to the polls.”

“The Election Network, with the support of Ford Foundation, and public affairs firm, Gatefield, collaborated with the talents to create personal creative content with messages.”

“These messages include: “Voting is the party,” “Voting is true love,” and “February 16 is the party” and a call for their audience to pledge to vote on the campaign website,” he said.

Igwe also stated that the campaign would feature a concert in Abuja on 19 January 2019, targeting university campus students and millennials, and would be headlined by a surprise celebrity guest.

“Millennials are the largest voting population, but they are irreverent about the issue of politics; if we have to get to them, then we have to speak their language.”

“This will mean getting things done in their own way as the campaign will be full of surprises, heavy on user-generated content and deploy proprietary technology that will excite millennials about voting and to help the integrity of the process,” Igwe said.

The Election Network is a civic social enterprise that relies on the use of digital media and data-driven journalism to trigger interest around global elections.

The organisation is focused on original digital storytelling, and smart coverage of technology, data trends, special features and curated stories that provide great insight into elections around the world.


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