In Focus

Dazzle Brilliance Diamond Resurges: The Scam That Refuses to Go Away

Just when it seemed like Dazzle Brilliance Diamond (DBD) had collapsed for good, it has resurged—stronger, bolder, and more aggressively marketed than before.

Following the shutdown of its original website, dbdiamonds.net, on 22 January 2025, we may have been too quick to assume that the backup operation would follow suit. Instead, dbdbrilliant.net has not only remained online but has ramped up its promotional efforts both online and offline.

The facts about DBD remain unchanged. It is still a scam. It still preys on financial desperation. But what is changing is its ability to rebuild momentum, which, if left unchecked, could push it to the same heights as Tiger Agriculture, one of 2024’s most notorious scams.

For context, we previously covered the collapse of DBD’s initial website in detail: The Collapse of Dazzle Brilliance Diamond: A Scam Resurges and Fizzles Out.

The Resurgence of DBD: A Second Life for a Failed Scam?

Since the collapse of dbdiamonds.net, the scammers have intensified their marketing efforts, using a combination of:

  • Aggressive social media promotion – flooded with testimonies, flashy earnings claims, and attacks on those exposing the truth.
  • Offline recruitment events – positioned as donation drives or “empowerment” gatherings but designed to draw in new investors.
  • A larger-than-life narrative – scammers are creating the illusion that DBD is thriving, that those involved are part of something big, and that joining now is a once-in-a-lifetime opportunity.

The strategy is clear: make the scam seem more successful than ever, and more people will follow. This formula has worked before, and with DBD doubling down on recruitment tactics, its reach is expanding.

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The Counterattack: “Debunking” the Truth?

One of the more striking aspects of this resurgence is the pushback against exposure. Following the publication of our 22 January 2025 analysis of DBD’s collapse, some people, many being the scam’s promoters, are actively visiting the website to “debunk” our reporting.

This is a common defensive mechanism used by scams, where loyalists—whether genuinely misled or complicit—attempt to discredit critics to protect their investment (or scam earnings).

But let’s be clear: A scam does not become a scam only when victims come forward to complain.

We wrote about this before: Legitimacy Is Not an Abstract Concept: How to Avoid Scams in South Africa.

By definition, DBD meets every standard of being a Ponzi scam:

  • There is no product or service—just money circulating between recruits.
  • Your “investment” only grows because someone after you is paying into the system.
  • DBD is not an FSP and therefore should not be handling investments at all.

Moreover, lying about partnerships with government entities to get people to deposit money is not legitimacy—it is fraud.

The Fanaticism Factor: How Cult-Like Scams Flourish

As with previous high-profile scams, the more people that join, the louder the fanfare becomes. The scammers understand that the illusion of success is just as important as the fraud itself.

The bigger they make it seem, the more legitimate it appears to outsiders. This is why the offline recruitment push is particularly concerning. These events:

  • Create urgency – attendees are made to feel they must join quickly or miss out.
  • Exploit peer pressure – seeing others invest makes people less hesitant.
  • Distract from the online exposés – real-life interactions make it harder for potential recruits to pause and research.

This tactic worked exceptionally well for Tiger Agriculture in 2024, which collapsed only after reaching massive scale. If DBD follows the same trajectory, the fallout will be devastating.

Why DBD’s New Energy Does Not Change the Facts

Despite the resurgence, the fundamental problems with DBD remain the same (as we highlighted here in this article: Exposing the Dazzle Brilliance Diamond Scam – A Detailed Breakdown):

  1. It is still promising unrealistic returns – the same impossibly high profits that expose it as a scam.
  2. It still has no FSCA registration – meaning it is not authorised to handle investments.
  3. It still relies on aggressive recruitment – a tell-tale sign of Ponzi-style operations.
  4. It is using deception and false legitimacy – leveraging offline events, fake “debunkings,” and testimonies to drown out scrutiny.

No matter how loud the marketing gets, no matter how many so-called “proofs” of legitimacy they parade around, a scam does not stop being a scam.

What Happens Next?

At this rate, DBD is showing all the signs of a scam on the verge of rapid expansion. If recruitment continues at this pace, we may soon see:

  • Higher entry fees and new investment tiers designed to squeeze more out of recruits.
  • More aggressive attacks on critics, branding all negative coverage as lies.
  • A wave of new victims, many of whom will only realise the truth when it’s too late.

But there’s also the possibility that it collapses just as quickly as it surged. January 2025 has been brutal for scams, with several high-profile schemes falling apart under their own weight. If the payout pressure builds too fast, DBD may implode before it even reaches its peak.

The Final Verdict

DBD’s return is a reminder of how resilient scams can be when left unchecked. It was not killed by the collapse of dbdiamonds.net, and it is actively rebuilding itself through offline fanfare and social media reinvention.

The same fraudulent mechanics that doomed it before are still in play, but with renewed energy, it has the potential to lure in thousands more victims before its next collapse.

The question now is not if DBD will fail—because all scams do. The question is how much damage it will do before it does.

For those still considering whether to invest, the warning signs have not changed. The only thing new is the intensity of the deception.

Let this resurgence be a warning: a scam in new packaging is still a scam.

1 Comment

  1. Rita says:

    DBD is a scam, preying on people’s emotions with all their scheming.

    Using the machines as a gimmick to squeeze every cent from the people

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