It was high time someone in the mainstream media covered KFC South Africa’s dodgy Add Hope donation campaign.
My stopping from ordering from KFC was not only a health-related decision, but one also out of principle. I, like countless customers across South Africa, was fed up of being harassed for R2 with every purchase.
And good on eNCA’s Checkpoint for covering this shoddy practice by KFC South Africa.
Through their coverage, we not only learned it is uncomfortable for customers, but downright abusive and anxiety-inducing for employees.
Employees are supposedly pressured to meet daily targets and KPIs for what is marketed to customers as KFC South Africa doing good work.
Good work which the Company claims provides “more than 30 million nutritious meals to children” throughout South Africa.
What a joke.
If KFC South Africa wants to do good work and pump up its corporate social responsibility efforts, they should, like all normal companies, use their own money.
And spare me the nonsense of “oh, we are using our platform for a good cause” schpiel. Nonsense, your platform is to sell food, you are a fast-food outlet, act like it.
And if you want to do something “for the children,” do it out your own money and profits derived from the normal course and scope of your business.
Stop abusing customers and employees with your “R2 voluntary donation”, which is anything but an uncomfortable shakedown.
You can watch the Checkpoint episode below.
