South African media personality Bonang Matheba is set to launch an MCC line with retail giant Woolworths on Monday, 18 March 2019.
On Tuesday evening, 12 March 2019, Woolworths South Africa posted two bottles of MCCs, which South Africans believed to be Matheba’s creation.
Shortly thereafter, she took to her social media platforms to announce the launch of her new line called The House of BNG. She posted a flyer on Instagram, captioning it “…with love, I deliver my passion. Years in the making, and well worth the wait…the House of BNG. March 18th, 2019.”
The media darling, author and producer, fondly referred to by her fans as Queen B, is a force to be reckoned with.
Amongst her many accolades, in 2013 Matheba became the first international ambassador for cosmetic brand Revlon outside of the United States. In 2014, as if trying to keep up with herself, the reality television star announced her collaboration with retail giant Woolworths, where she launched a lingerie line called Bonang for Distraction.
In the last few months, Queen B has been keeping very busy. In December 2018, she shared the Global Citizen Concert stage with the likes of supermodel Naomi Campbell, internationally-renowned comedian Trevor Noah, actress Pearl Thusi and radio host Anele Mdoda, to name a few. These names were some of the hosts at the Global Citizen Concert held at the FNB stadium on 2 December 2018.
In January 2019, Matheba premiered season two of her much-loved reality television show Being Bonang. Just last week, she was in Manchester to premier her documentary Public Figure, in which she starred and co-produced.
On Wednesday afternoon, 13 March 2019, Matheba took to Twitter saying she wanted to invite three members of the B Force – the term her super fans use to refer to themselves – and said she would be back shortly. Streams of tweets have since flooded her time line on Twitter, each confessing their fandom and asking to be the chosen ones.
Social media users are speculating whether this line also includes fashion or is strictly a beverage line. All will be revealed at the launch on Monday, 18 March 2019.
Abenathi Gqomo
a.gqomo@politicalanalysis.co.za
