AKA has partnered with Cruz Vodka to produce a luxury edition Watermelon flavoured infusion.
In mid-September, rapper AKA headed to his home city, Cape Town, to shoot a television commercial for his Watermelon flavoured Cruz Vodka infusion.
On Friday, 5 October, the ‘Fela in Versace’ hitmaker announced that the commercial will make its television debut over the coming weekend.
“WATERMELON TV COMMERCIAL HITTING YOUR SCREENS THIS WEEKEND!!! … brace yourself for another scorching HOT SUMMER!!”, he wrote to caption a short video clip teaser for the commercial.
In October 2016, AKA was confirmed as Cruz Vodka’s new ambassador. It has been estimated that the rapper will gross around R8 million from the contract, accrued from royalties earned on a per-bottle-sold basis. Seeing as the first limited edition of the Watermelon Infusion flew off shelves, Cruz Vodka chose to rebrand it as a luxury edition special.
AKA recently announced that he will be shutting down his media company, Beam Group. “The truth is, AKA is really the “company”. So, having a company is actually quite pointless since I’m AKA,” he tweeted. A few days later, the rapper again bragged, “Nobody can sign me. Nobody can manage me anymore. That is where I am in my life.”
Tarryn Jameson
t.jameson@politicalanalysis.co.za
