AKA’s Watermelon flavoured Cruz Vodka has been labelled a luxury edition special, following the rampant success of the promotion.
Rapper AKA jetted off to the Mother City on Monday, 17 September 2018, to shoot the commercial for his luxury edition Watermelon Cruz Vodka special.
Since arriving in his home province, AKA has shared a series of social media posts detailing his partnership with the Cruz Vodka brand, as well as visual teasers for the advertisement.
On Tuesday, 18 September, the ‘Fela in Versace’ hitmaker shared snaps of himself on the set of the commercial. “INCREDIBLE… on set for the new @cruzvodka TV COMMERCIAL,” he wrote to caption one of the posts. At the close of the shoot he tweeted, “Another monumental day for the culture … Congratulations @Cruzvodka. One commercial down! Tomorrow we shoot WATERMELON. So excited for you all to see the final product!”
AKA first partnered with Cruz Vodka back in October 2016. The brand announced their multi-million-rand collaboration with the rapper, thought to be the largest ever signed by a South African musician, at a press conference held at the luxury 5-star Maslow Hotel in Sandton, Johannesburg.
At the press event, David de Mardt who is the Cruz Vodka Managing Director Africa, said, “This is a perfect fit as both Cruz vodka and AKA are international, aspirational luxury brands that have foundations in fashion, art and music –we are excited and privileged to have AKA, …as a partner and are looking forward to exciting future collaborations.”
